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Visual attention platform & services

Why use Ittention ?

Ittention eases your creative process and boosts your results

Design your visual communication tools according to your intuition, your experience and your communication objectives.
Upload your mock-up in the web console, and get a simulation of what the human eye can see. Use these results to refine your creation.
Validate the impact of your creation on human, biological and behavioral criteria. Convince your clients with impartial and measured arguments.

Key features

Heatmaps, eye gaze paths, and innovative visual attention indicators

Check what attracts and holds visual attention
In seconds, see where to place the basic elements of your ad mock-up / artwork to increase its impact.
See how the eye moves on your rough
Impose the order in which the eye must see your information to meet your communication objectives.
Assess the clarity of your message
Confirm the organization of your design and ensure that useful information is easily perceived.
Evaluate the impact of your communication
Increase the overall visibility of your communication and memorising rates.


Big data and algorithms to serve visual attention prediction

Worldwide recognition
Developed by 3 European Researchers, experts in predicting human attention, the Ittention algorithms are recognized among the best in the world by Princeton University’s Lsun. Ittention regularly benchmarks its technologies to ensure they keep their leading position.
The secret of a good attention prediction
The human visual attention uses both the brain reflexes and its cognitive patterns. One of the Ittention strengths is to combine the results of scientific research in neuroscience, cognitive psychology and information theory. Its methods hence deliver high quality and precise results.
Ittention, NumediArt Native
The NUMEDIART Institute, Institute for Creative Technologies at the University of Mons, Belgium, is the temple of European research in audio, image, video, gesture, and bio-signal processing. Its discoveries directly benefit to Ittention innovative products.

Prices & Plans

Select your plan or ask for customized solutions. Launch version offer until june 2017.


  • Web Pack
  •  15 analysis/month
  •  Check only your most important designs
  •  For independant graphic designers and freelancers

49 EUR/month
excl. tax
Buy now
Test for free

  • Web Pack
  •  50 analysis/month
  •  Priority of your interest areas
  •  Test all your proposals prior to client pitch
  •  For graphic design studios who look for differenciation

149 EUR/month
excl. tax
Buy now
Test for free

  • Web Pack
  •  200 analysis/month
  •  Priority of your interest areas
  •  Your creative and validation process builds upon new methods
  •  For data-driven creative designers

390 EUR/month
excl. tax
Buy now
Test for free
Web Pack: automatic attention heatmap + automatic eye gaze path + results storage in your account + PDF report.

  •  Customized number of analysis
  •  Customized number of simultaneous users
  •  Easy to integrate API
  •  On demand KPIs based on visual attention
  •  Additional services: training, study, research, advisory services

A price tailored to fit your needs.

Contact us